Lub San Jose bakery tau hloov npe nws cov khoom ci "mochi ncuav mog qab zib" tom qab Thib Peb Culture Bakery nug CA Bakehouse kom tsis txhob siv lo lus "mochi muffin."
CA Bakehouse, ib lub tsev me me, tsev neeg ua mov ci hauv San Jose, tau muag mochi muffins tau li ob xyoos thaum tsab ntawv tso tseg thiab desist tuaj txog.
Tsab ntawv los ntawm Berkeley's Thib Culture Bakery nug CA Bakehouse kom tsis txhob siv lo lus "mochi muffin" tam sim ntawd lossis fim kev cai lij choj. Thib Peb Culture tau sau lo lus ua lag luam hauv 2018.
Kevin Lam, tus tswv ntawm CA Bakehouse, xav tsis thoob tias tsis yog nws raug cai raug hem tab sis hais tias cov lus zoo li no - cov lus piav qhia ntawm chewy sticky rice snacks ci hauv muffin tin - tuaj yeem ua lag luam.
Lam hais tias, "Nws zoo li kev lag luam ua khob cij dawb lossis txiv tsawb muffins," Lam hais tias.Hmoov tsis zoo, peb hloov peb lub npe. "
Txij li thaum Thib Peb Kab lis kev cai tau txais tsoomfwv cov cim lag luam rau nws cov khoom lag luam, cov neeg ua mov ci tau ua haujlwm ntsiag to kom tsis txhob noj cov khw noj mov, cov neeg ua mov ci thiab cov khoom noj bloggers thoob plaws lub tebchaws los ntawm kev siv lo lus mochi muffins.Lub khw Auckland ramen tau txais tsab ntawv tso tseg-thiab-tshem tawm los ntawm Peb Kab lis kev cai. ob peb xyoos dhau los, hais tias tus tswv koom nrog Sam White.Ib nthwv dej ntawm kev lag luam kuj tau txais tsab ntawv los ntawm Thib Peb Kab lis kev cai hauv lub Plaub Hlis, suav nrog kev lag luam me hauv tsev ci hauv Worcester, Massachusetts.
Yuav luag txhua tus neeg tau ntsib sai sai ua raws li lawv cov khoom lag luam - CA Bakehouse tam sim no muag "mochi ncuav mog qab zib," piv txwv li - ntshai ntawm kev sib tsoo nrog lub tuam txhab loj, muaj peev txheej zoo uas muag mochi muffins thoob tebchaws.Lub tuam txhab pib ua tsov rog hom.
Nws tsa cov lus nug txog leej twg tuaj yeem muaj cov zaub mov ua noj, kev sib tham ntev thiab ua kom sov hauv tsev noj mov thiab daim ntawv qhia ntiaj teb.
CA Bakehouse hauv San Jose tau hloov npe hu ua Mochi Muffins tom qab tau txais tsab ntawv tso tseg thiab desist los ntawm Thib Culture Bakery.
Wenter Shyu, tus tswv ntawm Thib Peb Kab lis kev cai, tau hais tias nws paub ntxov tias lub tsev noj mov yuav tsum tiv thaiv nws cov khoom lag luam thawj zaug thiab nrov tshaj plaws.Third Culture tam sim no ntiav cov kws lij choj los saib xyuas cov cim lag luam.
Nws hais tias "Peb tsis tau sim thov cov tswv cuab ntawm lo lus mochi, mochiko lossis muffin," nws hais.Yog li peb them peb cov nqi thiab them peb cov neeg ua haujlwm.Yog tias lwm tus ua mochi muffin uas zoo li peb li thiab (yog) muag nws, qhov ntawd yog qhov peb tom qab. "
Ntau tus neeg ua mov ci thiab zaub mov bloggers hu rau zaj dab neeg no tsis kam hais tawm rau pej xeem, ntshai tias ua li ntawd tuaj yeem ua rau muaj kev cai lij choj los ntawm peb kab lis kev cai.A Bay Area tus tswv lag luam uas muag mochi muffins tau hais tias nws tau ntshai xav tau tsab ntawv rau xyoo. Thaum San Diego bakery sim tawm tsam xyoo 2019, Peb Kab lis kev cai tau foob tus tswv rau kev ua txhaum cai.
Raws li xov xwm ntawm tsab ntawv tshaj tawm-thiab-tshem tawm tau tshaj tawm ntawm cov neeg ua mov ci zoo li lub network ntawm cov khoom qab zib ntxhi, kev npau taws tau tshwm sim hauv 145,000-tus tswvcuab hauv Facebook pawg hu ua Subtle Asian Baking. Ntau tus tswvcuab yog cov neeg ua mov ci thiab bloggers nrog lawv cov zaub mov txawv rau mochi muffins. , thiab lawv muaj kev txhawj xeeb txog qhov ua ntej ntawm cov khoom ci TM hauv paus nyob rau hauv cov khoom xyaw ubiquitous, glutinous nplej hmoov, uas hnub rov qab mus rau thawj peb kab lis kev cai muaj ua ntej.
"Peb yog ib lub zej zog ntawm cov neeg Esxias ci ci.Peb nyiam grilled mochi," said Kat Lieu, tus tsim ntawm Subtle Asian Baking.Puas yog peb ib txwm yuav tsum saib rov qab thiab ntshai tsam nres thiab nres, lossis peb puas tuaj yeem txuas ntxiv muaj tswv yim thiab dawb?
Mochi muffins yog inseparable los ntawm zaj dab neeg ntawm peb kab lis kev cai.Co-tus tswv Sam Butarbutar pib muag nws Indonesian-style muffins rau Bay Area kas fes khw nyob rau hauv 2014.Lawv tau nrov heev uas nws thiab nws tus txiv Shyu qhib ib tug bakery nyob rau hauv Berkeley nyob rau hauv 2017. .Lawv tau nthuav dav mus rau Colorado (ob qhov chaw tam sim no raug kaw) thiab Walnut Creek, nrog rau kev npaj yuav qhib ob lub tsev noj mov hauv San Francisco.Ntau cov zaub mov bloggers muaj mochi muffin zaub mov txawv los ntawm peb haiv neeg.
Muffins muaj ntau txoj hauv kev dhau los ua lub cim ntawm peb hom kab lis kev cai: lub tuam txhab suav nrog ua haujlwm los ntawm ob niam txiv Indonesian thiab Taiwan uas ua cov khoom qab zib los ntawm lawv cov kab lis kev cai thib peb.Nws kuj yog tus kheej heev: Lub tuam txhab tau tsim los ntawm Butarbutar thiab nws niam, leej twg. ua khoom qab zib, nrog tus uas nws txiav kev sib raug zoo tom qab nws tawm mus rau nws tsev neeg.
Rau Peb Kab lis kev cai, mochi muffins "muaj ntau dua li ncuav mog qab zib," lawv cov ntawv tso tseg-thiab-tsim ntawv nyeem.
Tab sis nws kuj tau dhau los ua cov khoom tsis txaus ntseeg.Raws li Shyu, Peb Kab lis kev cai muag muag muag mochi muffins rau cov tuam txhab uas tom qab tsim lawv tus kheej versions ntawm cov khoom ci.
"Thaum pib, peb xav tias xis nyob, nyab xeeb thiab ruaj ntseg nrog lub logo," Shyu hais tias.Tab sis ... tsis muaj credit. "
Hauv ib lub khw me me hauv San Jose, CA Bakehouse muag ntau pua lub ncuav mog qab zib hauv ib hnub hauv cov khoom qab zib xws li guava thiab txiv tsawb txiv ntseej.Tus tswv yuav tsum hloov lub npe ntawm cov khoom qab zib ntawm cov paib, daim ntawv qhia thiab lub vev xaib bakery - txawm tias daim ntawv qhia tau ua. nyob hauv tsev txij thaum Lam tseem hluas.Social media posts piav txog nws yog lawv kiv ntawm Nyab Laj nplej ncuav mog qab zib bánh bò.Nws niam, uas tau ua hauj lwm nyob rau hauv lub lag luam ci nyob rau hauv lub Bay Area tau ntau tshaj 20 xyoo, tau baffled los ntawm lub tswv yim. hais tias ib lub tuam txhab tuaj yeem ua lag luam ua lag luam ib yam nkaus, nws hais.
Cov tsev neeg Lim nkag siab txog kev xav los tiv thaiv kev ua haujlwm qub.Lawv hais tias yog thawj tus neeg Asmeskas ua lag luam muag pandan-flavored South Asian waffles ntawm Le Monde, tsev neeg yav dhau los bakery hauv San Jose, uas tau qhib rau xyoo 1990.CA Bakehouse ua haujlwm nws tus kheej. tus "creator ntawm thawj ntsuab waffle."
Lam tau hais tias "Peb tau siv nws tau 20 xyoo, tab sis peb yeej tsis xav ua lag luam nws vim nws yog ib lo lus uas siv tau," Lam hais.
Txog tam sim no, tsuas yog ib lub lag luam zoo nkaus li tau sim tawm tsam cov cim lag luam.Stella + Mochi tau thov tsab ntawv thov thaum kawg ntawm 2019 kom tshem tawm Thib Peb Culture's mochi muffin trademark tom qab Bay Area bakery nug San Diego's Stella + Mochi kom tsis txhob siv lo lus, cov ntaub ntawv qhia. .Lawv sib cav hais tias lub sij hawm yog dav dhau los ua lag luam.
Raws li cov ntaub ntawv hauv tsev hais plaub, Thib Peb Kab lis kev cai tau teb nrog kev foob kev lag luam txhaum cai hais tias San Diego bakery kev siv mochi muffins ua rau cov neeg siv khoom tsis meej pem thiab ua rau "irreparable" kev puas tsuaj rau peb Culture lub koob npe nrov.Qhov kev foob tau daws nyob rau hauv lub hlis.
Cov kws lij choj rau Stella + Mochi tau hais tias cov ntsiab lus ntawm kev sib hais haum tsis pub leej twg paub thiab tsis kam tawm tswv yim.Tus tswv ntawm Stella + Mochi tsis kam raug xam phaj, hais txog qhov kev pom zoo tsis qhia tawm.
"Kuv xav tias tib neeg ntshai," Jenny Hartin, tus thawj coj ntawm kev sib txuas lus rau qhov chaw tshawb nrhiav daim ntawv qhia noj Koj Phau Ntawv. "Koj tsis xav ua teeb meem."
Cov kws paub txog kev cai lij choj tau hu los ntawm The Chronicle nug seb puas yog Thib Peb Kab lis kev cai mochi muffin cov cim lag luam yuav muaj sia nyob hauv tsev hais plaub. tsis tsim nyog rau kev tiv thaiv tshwj xeeb.The Master Register yog tshwj tseg rau cov cim lag luam uas suav tias yog qhov txawv thiab yog li tau txais kev tiv thaiv ntau dua.
"Hauv kuv lub tswv yim, Thib Peb Culture Bakery qhov kev thov yuav tsis ua tiav vim tias nws cov cim lag luam tsuas yog piav qhia thiab tsis tuaj yeem tso cai tshwj xeeb," Gross hais. thiab ua txhaum txoj cai hais lus dawb. "
Yog tias cov cim lag luam qhia "tau txais qhov txawv txav, txhais tau tias lawv siv tau ua tiav kev ntseeg hauv cov neeg siv khoom lub siab uas tsuas yog siv lo lus 'mochi muffin'," Gross tau hais tias, "nws yuav nyuaj rau muag., vim lwm cov neeg ua mov ci kuj siv lo lus. "
Peb Kab lis kev cai tau thov rau cov cim lag luam rau ntau yam khoom lag luam tab sis tsis tuaj yeem tau txais lawv, suav nrog "mochi brownie", "butter mochi donut" thiab "moffin".Lwm cov khoom noj khoom haus tau sau npe lag luam lossis ntau lub tswv yim tshwj xeeb, xws li Cronut nrov. ntawm New York City bakery Dominique Ansel, lossis Mochissant ntawm Rolling Out Cafe, hybrid mochi croissant pastry muag ntawm bakeries hauv San Francisco.Kev sib ntaus sib tua ntawm lub tuam txhab California cocktail thiab lub tuam txhab khoom qab zib Delaware tshaj txoj cai rau "kub chocolate. foob pob." Peb Kab lis kev cai, uas ua hauj lwm rau turmeric matcha latte ib zaug hu ua "Golden Yogi," renamed nws tom qab tau txais ib tsab ntawv tso tseg-thiab-desist.
Nyob rau hauv lub ntiaj teb no uas trendy zaub mov txawv mus kis nyob rau hauv kev sib raug zoo xov xwm, Shyu pom trademarks raws li kev lag luam kev nkag siab.Lawv twb trademarking yav tom ntej cov khoom uas tseem tsis tau tshwm sim nyob rau hauv bakery rhawv.
Tam sim no, cov neeg ua mov ci thiab cov zaub mov bloggers tau ceeb toom rau ib leeg kom tsis txhob tshaj tawm txhua yam khoom qab zib mochi.(Mochi donuts nrov heev tam sim no tias kev tshaj xov xwm raug dej nyab nrog ntau cov khoom noj tshiab thiab zaub mov txawv.) Ntawm nplooj ntawv Subtle Asian Baking Facebook, posts qhia lwm lub npe kom tsis txhob raug cai - mochimuffs, moffins, mochins - - elicited ntau ntau cov lus.
Qee cov neeg Esxias Baking tau cuam tshuam tshwj xeeb los ntawm kev cuam tshuam kev coj noj coj ua ntawm lub khob cij, uas zoo li muaj cov khoom xyaw, cov hmoov nplej glutinous siv los ua mochi, uas muaj cov hauv paus tob hauv ntau haiv neeg Esxias.Lawv debated boycotting peb kab lis kev cai, thiab ib txhia sab laug. Kev tshuaj xyuas tsis zoo ib lub hnub qub ntawm lub tsev noj mov Yelp nplooj ntawv.
"Yog hais tias ib tug neeg tau ua lag luam ib yam dab tsi uas muaj kev coj noj coj ua lossis muaj txiaj ntsig," xws li Filipino khoom qab zib halo halo, "Kuv yuav tsis muaj peev xwm ua lossis luam tawm daim ntawv qhia, thiab kuv yuav ntxhov siab heev vim nws tau nyob hauv kuv lub tsev. xyoo, "hais tias Bianca Fernandez, uas khiav ib lub blog zaub mov hu ua Bianca hauv Boston.Nws tsis ntev los no tau tshem tawm ib qho kev hais txog mochi muffins.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
Elena Kadvany yuav koom nrog San Francisco Chronicle xyoo 2021 ua tus tshaj xov xwm zaub mov.Thaum dhau los, nws yog tus kws sau ntawv rau Palo Alto Lub Limtiam thiab nws tus viv ncaus tshaj tawm txog cov khw noj mov thiab kev kawm, thiab nrhiav tau Peninsula Foodie lub tsev noj mov kem thiab ntawv xov xwm.
Post lub sij hawm: Lub Xya hli ntuj-30-2022