Lub San Jose bakery tau hloov npe nws cov khoom ci "mochi ncuav mog qab zib" tom qab Thib Peb Culture Bakery nug CA Bakehouse kom tsis txhob siv lo lus "mochi muffin."
CA Bakehouse, ib lub tsev me me, tsev neeg ua mov ci hauv San Jose, tau muag mochi muffins tau li ob xyoos thaum tsab ntawv tso tseg thiab desist tuaj txog.
Tsab ntawv los ntawm Berkeley's Thib Culture Bakery nug CA Bakehouse kom tsis txhob siv lo lus "mochi muffin" tam sim ntawd lossis fim kev cai lij choj.Peb Culture tau sau lo lus ua lag luam hauv 2018.
Kevin Lam, tus tswv ntawm CA Bakehouse, xav tsis thoob tias nws tsis yog nws raug cai raug hem tab sis hais tias cov lus zoo li no - piav qhia txog cov khoom noj txom ncauj chewy nplej ci hauv muffin tin - tuaj yeem ua lag luam.
Lam hais tias "Nws zoo li kev lag luam ua khob cij dawb lossis txiv tsawb muffins," Lam hais tias "Peb nyuam qhuav pib, peb tsuas yog tsev neeg ua lag luam me me piv rau lawv. Hmoov tsis zoo, peb hloov peb lub npe."
Txij li Thib Peb Kab lis kev cai tau txais tsoomfwv cov cim lag luam rau nws cov khoom lag luam, cov neeg ua mov ci tau ua haujlwm ntsiag to kom txwv tsis pub cov khw noj mov, cov neeg ua mov ci thiab cov khoom noj bloggers thoob plaws lub tebchaws los ntawm kev siv lo lus mochi muffins.Lub khw Auckland ramen tau txais tsab ntawv tso cai los ntawm Thib Peb Kab lis kev cai ob peb xyoos dhau los, hais tias tus tswv koom nrog Sam White.A nthwv dej ntawm kev lag luam kuj tau txais tsab ntawv los ntawm kev lag luam me hauv lub Plaub Hlis Ntuj. Massachusetts.
Yuav luag txhua tus neeg tau ntsib sai sai ua raws li lawv cov khoom lag luam - CA Bakehouse tam sim no muag "mochi ncuav mog qab zib," piv txwv li - ntshai ntawm kev sib tsoo nrog lub tuam txhab loj, muaj peev txheej zoo uas muag mochi muffins thoob tebchaws. Lub tuam txhab pib ua tsov rog hom.
Nws tsa cov lus nug txog leej twg tuaj yeem muaj cov zaub mov ua noj, kev sib tham ntev thiab ua kom sov hauv tsev noj mov thiab daim ntawv qhia ntiaj teb.
CA Bakehouse hauv San Jose tau hloov npe hu ua Mochi Muffins tom qab tau txais tsab ntawv tso tseg thiab desist los ntawm Thib Culture Bakery.
Wenter Shyu, tus tswv ntawm Thib Peb Kab lis kev cai, tau hais tias nws paub ntxov tias lub tsev noj mov yuav tsum tiv thaiv nws cov khoom lag luam thawj zaug thiab nrov tshaj plaws.Third Culture tam sim no ntiav cov kws lij choj los saib xyuas cov cim lag luam.
Nws tau hais tias "Peb tsis tau sim ua tswv cuab ntawm lo lus mochi, mochiko lossis muffin," nws hais tias "Nws yog hais txog cov khoom lag luam uas pib peb lub tsev noj mov thiab ua rau peb muaj koob npe. Yog li peb them peb cov nqi thiab them peb cov neeg ua haujlwm. Yog tias lwm tus ua mochi muffin uas zoo li peb thiab (yog) muag nws, qhov ntawd yog qhov peb tom qab."
Ntau tus neeg ua mov ci thiab zaub mov bloggers tau hu rau zaj dab neeg no tsis kam hais tawm rau pej xeem, ntshai tias ua li ntawd tuaj yeem ua rau muaj kev cai lij choj los ntawm peb kab lis kev cai.A Bay Area tus tswv lag luam uas muag mochi muffins tau hais tias nws tau ntshai xav tau tsab ntawv ntau xyoo.Thaum San Diego bakery sim tawm tsam xyoo 2019, Third Culture foob tus tswv rau kev lag luam.
Raws li xov xwm ntawm tsab ntawv tshaj tawm tsis txaus ntseeg tau tshaj tawm ntawm cov neeg ua mov ci zoo li lub network ntawm cov khoom qab zib ntxhi, kev npau taws tau tshwm sim hauv 145,000-tus tswv cuab Facebook pawg hu ua Subtle Asian Baking.Ntau tus tswvcuab yog cov neeg ua mov ci thiab bloggers nrog lawv tus kheej cov zaub mov rau mochi muffins, thiab lawv txhawj xeeb txog qhov ua ntej ntawm cov khoom ci ci hauv lub hauv paus TM. hmoov nplej, uas hnub rov qab mus rau thawj peb kab lis kev cai muaj ua ntej.
Kat Lieu, tus tsim ntawm Subtle Asian Baking hais tias "Peb yog ib lub zej zog ntawm cov neeg Esxias ci ci. Peb nyiam ci mochi," Yog tias muaj ib hnub peb ntshai ua ncuav txiv tsawb lossis miso ncuav qab zib?
Mochi muffins yog inseparable los ntawm zaj dab neeg ntawm peb kab lis kev cai.Co-tus tswv Sam Butarbutar pib muag nws Indonesian-style muffins rau Bay Area kas fes khw hauv 2014.Lawv tau nrov heev uas nws thiab nws tus txiv Shyu qhib lub tsev noj mov hauv Berkeley hauv 2017.Lawv tau nthuav dav rau hauv Colorado (ob qhov chaw yog tam sim no qhib rau cov neeg ua mov ci hauv San Francisco). bloggers muaj mochi muffin zaub mov txawv tshwm sim los ntawm peb kab lis kev cai.
Muffins muaj ntau txoj hauv kev dhau los ua lub cim ntawm peb hom kab lis kev cai: ib lub tuam txhab suav nrog cov khub niam txiv Indonesian thiab Taiwan uas ua cov khoom qab zib tshwm sim los ntawm lawv cov kab lis kev cai thib peb.Nws kuj yog tus kheej heev: Lub tuam txhab tau tsim los ntawm Butarbutar thiab nws niam, uas ua khoom qab zib, nrog leej twg nws txiav kev sib raug zoo tom qab nws tawm mus rau nws tsev neeg.
Rau Peb Kab lis kev cai, mochi muffins "muaj ntau dua li ncuav mog qab zib," lawv cov ntawv tso tseg-thiab-tsim ntawv nyeem.
Tab sis nws kuj tau dhau los ua cov khoom tsis txaus ntseeg.Raws li Shyu, Peb Kab lis kev cai muag muag muag mochi muffins rau cov tuam txhab uas tom qab tsim lawv tus kheej versions ntawm cov khoom ci.
"Thaum pib, peb tau zoo siab dua, muaj kev nyab xeeb thiab ruaj ntseg nrog lub logo," Shyu hais tias "Hauv lub ntiaj teb zaub mov, yog tias koj pom lub tswv yim zoo, koj khiav nws online. Tab sis ... tsis muaj credit."
Hauv ib lub khw me me hauv San Jose, CA Bakehouse muag ntau pua lub ncuav mog qab zib hauv ib hnub hauv cov khoom qab zib xws li guava thiab txiv tsawb txiv ntoo.Tus tswv yuav tsum hloov lub npe ntawm cov khoom qab zib ntawm cov paib, daim ntawv qhia thiab lub vev xaib - txawm tias daim ntawv qhia tau nyob hauv tsev txij li Lam yog ib tug hluas.Social media posts piav txog nws raws li lawv spiná ntawm Nyab Laj mov nplej ncuav mog qab zib, leej niam ua hauj lwm. nyob rau hauv cheeb tsam Bay rau ntau tshaj 20 xyoo, tau baffled los ntawm lub tswv yim hais tias ib lub tuam txhab yuav trademark ib yam dab tsi li ntawd, nws hais.
Cov tsev neeg Lim nkag siab txog qhov xav tau los tiv thaiv cov haujlwm qub qub.Lawv hais tias yog thawj tus neeg Asmeskas lag luam muag pandan-flavored South Asian waffles ntawm Le Monde, tsev neeg cov khoom noj yav dhau los hauv San Jose, uas tau qhib rau xyoo 1990.CA Bakehouse nws tus kheej yog "tus tsim ntawm thawj ntsuab waffle."
Lam tau hais tias "Peb tau siv nws tau 20 xyoo, tab sis peb yeej tsis xav ua lag luam nws vim nws yog ib lo lus uas siv tau," Lam hais.
Txog tam sim no, tsuas yog ib lub lag luam zoo nkaus li tau sim tawm tsam cov cim lag luam.Stella + Mochi tau thov tsab ntawv thov thaum kawg ntawm 2019 kom tshem tawm Thib Peb Culture's mochi muffin trademark tom qab Bay Area bakery nug San Diego's Stella + Mochi kom tsis txhob siv lo lus, cov ntaub ntawv qhia tau hais tias.
Raws li cov ntaub ntawv hauv tsev hais plaub, Thib Peb Kab lis kev cai tau teb nrog kev foob kev lag luam txhaum cai hais tias San Diego bakery kev siv mochi muffins ua rau cov neeg siv khoom tsis meej pem thiab ua rau "irreparable" kev puas tsuaj rau peb Culture lub koob npe nrov.Qhov kev foob tau daws nyob rau hauv lub hlis.
Cov kws lij choj rau Stella + Mochi tau hais tias cov ntsiab lus ntawm kev sib hais haum tsis pub leej twg paub thiab tsis kam tawm tswv yim.Tus tswv ntawm Stella + Mochi tsis kam raug xam phaj, hais txog qhov kev pom zoo tsis qhia tawm.
"Kuv xav tias tib neeg ntshai," Jenny Hartin, tus thawj coj ntawm kev sib txuas lus rau qhov chaw tshawb nrhiav daim ntawv qhia noj Koj Phau Ntawv. "Koj tsis xav ua teeb meem."
Cov kws tshaj lij raug cai hu los ntawm The Chronicle nug seb puas yog Thib Peb Culture's mochi muffin trademark yuav muaj txoj sia nyob hauv lub tsev hais plaub.San Francisco tus kws lij choj cov cuab yeej txawj ntse Robin Gross tau hais tias lub cim lag luam tau teev nyob rau hauv US Patent thiab Trademark Office's supplemental register es than the main register, txhais tau tias nws tsis tsim nyog rau kev tiv thaiv tshwj xeeb.The Master Register yog tshwj tseg rau kev tiv thaiv kev cai lij choj.
"Hauv kuv lub tswv yim, Thib Peb Culture Bakery qhov kev thov yuav tsis ua tiav vim tias nws cov cim lag luam tsuas yog piav qhia thiab tsis tuaj yeem tso cai tshwj xeeb," Gross tau hais.
Yog tias cov cim lag luam pom tias "tau txais qhov txawv txav, txhais tau tias lawv siv tau ua tiav kev ntseeg hauv cov neeg siv khoom lub siab uas tsuas yog siv lo lus 'mochi muffin'," Gross hais tias, "nws yuav nyuaj rau muag, vim tias lwm cov neeg ua mov ci kuj siv lo lus."
Peb Kab lis kev cai tau thov rau cov cim lag luam rau ntau yam khoom lag luam tab sis tsis tuaj yeem tau txais lawv, suav nrog "mochi brownie", "butter mochi donut" thiab "moffin".Lwm cov khoom noj khoom haus tau sau npe cov npe lag luam lossis ntau cov tswv yim tshwj xeeb, xws li Cronut nrov ntawm New York City bakery Dominique Ansel, los yog Mochissant ntawm Rolling Out Cafe, hybrid trademark nyob rau hauv San Francisco. brewing ntawm lub tuam txhab California cocktail thiab lub tuam txhab khoom qab zib Delaware tshaj txoj cai rau "kub qhob noom xim kasfes." Peb Kab lis kev cai, uas ua haujlwm rau turmeric matcha latte ib zaug hu ua "Golden Yogi," tau hloov npe nws tom qab tau txais tsab ntawv tso tseg.
Nyob rau hauv lub ntiaj teb no uas trendy zaub mov txawv mus kis nyob rau hauv kev sib raug zoo xov xwm, Shyu pom trademarks raws li kev lag luam kev nkag siab.Lawv twb trademarking yav tom ntej cov khoom uas tseem tsis tau tshwm sim nyob rau hauv bakery rhawv.
Tam sim no, cov neeg ua mov ci thiab cov zaub mov bloggers tau ceeb toom rau ib leeg kom tsis txhob txhawb nqa txhua yam khoom qab zib mochi.(Mochi donuts nrov heev tam sim no tias kev tshaj xov xwm raug dej nyab nrog ntau cov khoom noj tshiab thiab zaub mov txawv.) Ntawm Cov Neeg Esxias Baking Facebook nplooj ntawv, tshaj tawm qhia lwm lub npe kom zam dhau kev cai lij choj - mochimuffs, moffins, mochins - - elicited dozens ntawm cov lus.
Qee cov neeg Esxias Baking tau cuam tshuam tshwj xeeb los ntawm kev cuam tshuam kev coj noj coj ua ntawm lub tsev noj mov, uas zoo li muaj cov khoom xyaw, cov hmoov nplej uas siv los ua mochi, uas muaj cov hauv paus tob hauv ntau haiv neeg Esxias.Lawv sib cav txog kev tsis sib haum xeeb thib peb, thiab qee qhov tsis zoo ib lub hnub qub tshuaj xyuas ntawm nplooj ntawv Bakery's Yelp.
"Yog hais tias ib tug neeg yuav ua lag luam ib yam dab tsi uas muaj kev coj noj coj ua los yog muaj txiaj ntsig," xws li Filipino khoom qab zib halo halo, "ces kuv yuav tsis muaj peev xwm ua lossis luam tawm daim ntawv qhia, thiab kuv yuav ntxhov siab heev vim nws nyob hauv kuv lub tsev tau ntau xyoo," hais tias Bianca Fernandez, uas khiav ib lub blog zaub mov hu ua Bianca hauv Boston.She tsis ntev los no tau hais tawm.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
Elena Kadvany yuav koom nrog San Francisco Chronicle xyoo 2021 ua tus tshaj xov xwm zaub mov.Thaum dhau los, nws yog tus kws sau ntawv rau Palo Alto Lub Limtiam thiab nws tus viv ncaus tshaj tawm txog cov khw noj mov thiab kev kawm, thiab nrhiav tau Peninsula Foodie lub tsev noj mov kem thiab ntawv xov xwm.
Post lub sij hawm: Lub Xya hli ntuj-30-2022